Coca-Cola has been in the news this week for a bizarre reasons other than being a famous soft drink. The soft drink is the beverage sponsor at Euro 2020 this year. It has has been part of UEFA’S brand since 1998.
Cristiano Ronaldo removed the soft drink from the table in a press conference after Portugal beat Hungary 3-0 on Monday.
The trend started a barrage of rumours like Coke’s market value losing 4 billion since Ronaldo’s antics.
Other players like Italian midfielder Manuel Locatelli removed the bottle aswell. Pogba removed heinieken bottles and other players have chimed in on the trend.
John Mcginn with his Scottish wit asked in a press conference ” musing: “nae Coke”. Andriy Yarmolenko went one better after Ukraine secured a 2-1 win over North Macedonia.
Can I do something? I saw Ronaldo doing this.
“I want to move the (Coca-Cola bottles) here and I want to move the beer here. Coke and Heineken, please get in touch.”
What Gareth Southgate had to say on the coca-cola trend
England manager Gareth Southgate has now weighed in on the controversy. He defended Coca-Cola by explaining how sponsorship helps sport to function.
Gareth Southgate defended the soft drink by explaining how important sponsorships are important to football
“I think there are lots of sponsors in sport and the impact of their money at all levels helps sport to function
“Particularly grassroots sport in our country requires a lot of investment and without some of those companies investing, it is very difficult to provide the facilities we need.
“With anything, of course, we are mindful in our country of obesity and health but everything can be done in moderation. Anything you take part in or partake in moderation is rarely a problem.
“I understand the concerns that people have, and two guys had different rationale for the stances they took, but there’s always a bigger picture to these things.”
England captain Harry Kane, who was sat alongside Southgate, said: “I totally agree.
“The sponsors are entitled to have what they want if they have paid the money to do so. It is not something personally I’ve thought too much about.”